Social Media and Email Marketing
Skills You Should Have
These are the skills the recruiter selected amongst the 30 most in demand skills according to Coursera’s
Global Skills Report 2021.
- Active Learner
- Analytical
- Initiative
- Problem Solving
- Creativity
- Aiming High
- Graphic Design
- Marketing
- Data Analysis
- Digital Marketing
- Writing
Key Activities
These are the activities the recruiter listed you would perform during the placement.
- Comprehensive analysis and report
- Consult on your needs and wants
- Analytics analysis and review
- Update the team verbally
- Write test plans
- Testing
- Generate content
- Build automation tests
- Refinement
- Report on key results
- Social media management suite set up
Skills you will acquire or deepen
These are the skills the recruiter listed you would acquire during the placement.
Digital Marketing
Speaking
Problem solving
Content Planning
Marketing Analysis
Listening
Initiative
Aiming High
Creativity
The recruiter prefers candidates with a Linkedin profile.
About The Opportunity
We’re looking for students who would like a placement focused on driving our creative digital marketing campaigns forward. Working alongside our content creation function, you would be involved in the management of our social media accounts and our email marketing campaigns.
Social Media Management
As a brand new start up you will be instrumental in how our brand is seen as well as how we turn up in our online communities and engage with them. Working alongside our content creation team, you'll be working on the following:
- Creating a winning social media strategy to grow our audience and their engagement. The channels you will focus on are our corporate Instagram and LinkedIn accounts, as well as the CEO's personal Instagram and LinkedIn accounts.
- You'll get a chance to present this strategy to the team. Once you get sign off, based on this strategy you will put together a 6 months social media calendar in Later. Posts will be engaging using graphics you design and reels you create.
- To grow an engaged community, you'll come up with innovative ideas to get our audience engaging with us. You'll also be answering DMs and comments.
- You'll be able to put your analytical skills to work as you'll be analysing the performance of all social media channels and engagement and suggesting optimisation or pivots in weekly meetings with the team.
Email Marketing
As part of this opportunity, we would like you to improve our email marketing automation as well as our email campaigns to better promote our new brand and ensure our customers (cycling clubs and cyclists) stay in touch with our company updates. Working alongside the content creation function of the business you’ll have the chance to hone your skills and learn more about working in digital marketing whilst adding real value to the business. Here are a few of the things you'll be working on:
- Creating a winning email strategy to grow our email list to 1) keep our readers engaged and excited through newsletters 2) to help keep customers going through our sales loop and ultimately converting.
- You'll get the chance to present this to the team. Once you get sign off, you'll be designing email templates using graphics, personalisation and any other advanced features you'd like to try out.
- Templates ready, you'll be writing newsletters and the copy for the activation emails based on your strategy document.
- You'll want to proofread these emails for clarity, grammar and spelling. And you'll be integral to the team for reducing unsubscribes by responding to customer replies.
- You'll be flexing your tech skills. You will be migrating our Hubspot and google sheet data to Active Campaign. And through Active Campaign you'll be keeping our email database up to date.
- You'll be able to put your analytical skills to work as you'll be analysing the performance of all email campaigns and suggesting optimisation strategies in weekly meetings with the CEO.
About Cycle Together Limited
Our Story
When people first start cycling, it can be overwhelming. There’s so much to learn ranging from bike mechanics to cycling technique. And, this is before plucking up the courage to ride in a club which has a seemingly alien subculture. We want to change this and show that cycling is for all.
Our Vision
At Cycle Together, we get more people from communities marginalised in sport, cycling in their local groups. We strive to be the most trusted and transparent place for today’s cyclist to research cycling clubs and groups. Our platform provides a safe, supportive environment for people to be inspired by seeing themselves in sport as well as opportunities to learn about all things cycling-related.
Our mission
Our suite of products are aimed at reducing barriers to entry and championing the diversity within cycling. In addition, we help cycling groups build generous, inclusive communities of cyclists that are accessible to everybody.
Led by established industry voices, our carefully curated resources share how patience and curiosity are the most important tools you need when fixing your bike, learning to corner or planning your next adventure. These life skills extend beyond the value of the articles, toolkits and videos and rewire people's attitudes from being fearful of mechanicals and taking part in group sports to feeling empowered and confident to ride with their local group as well as cycle further, and for longer.
About Your Recruiter
Biola Babawale
CEO
I took up the chair role of London-based all-women's cycling club, Velociposse, in 2020 to give back to a sport that has given me so much confidence, self-belief and amazing friends. I wanted the sport to thrive so more people can make the connections and have similar experiences to me.
I've been able to work alongside great individuals encouraging more women and non-binary people into cycling. Since I took over the chair role, the club has seen its membership grow more than threefold. As a club for both women and non-binary people, we aim to increase diversity in cycling.
We want to make sure our club increasingly engages with our local communities. We have started two series of track and slow skills sessions for groups that are often left out of cycling: trans and non-binary people, and people of colour. We keep these sessions open, not just for Velociposse members, so even if people don’t join our club, they leave with more confidence in their cycling.
From this experience, alongside my finance background, I started Cycle Together in August 2021 with the aim of encouraging more people across the UK to take up cycling. I'm so excited to share this journey with you all!